about allied touring

Allied Touring is the leading full-service engagement management agency representing Broadway tours and other live touring events across North America.  Representing more than 80 tours over the past 25 years, we specialize in brand management, strategic planning, traditional and digital marketing, communications, pricing strategy, and sales analysis. Allied Touring is the tour marketing and publicity arm of Allied Global Marketing (AGM). In partnership with AGM and its 24 offices around the world, we work with clients across more than 100 diverse markets.

clients past and present